The main purpose of the search engine optimization is to construct web pages and also helps the website to rank on the top of the search engine results. Search engine optimization is divided into two types which includes on page SEO and off page SEO. On page SEO enables the website owners to do all the essential things to increase the rank of the website. The things include internal linking, page titles, and description and Meta tags. Off page SEO enables to do things out of the website to increase the rank of the website. Blog marketing, social media sharing and submission of articles comes under off page SEO. On page and off page SEO techniques can be clearly analyzed through LinkHelpers SEO Phoenix.
On Page SEO Pattern to be noted: A page title is considered as the important factor of the SEO as the page and the posts must have their own titles and subtitles. Keywords will also form a part of this. A Meta description is also important for any web page as many forget to use Meta descriptions for their page. Keywords and Meta description related to the particular page must be used. In order to place relevant keywords Meta descriptions are essential. On the other hand, a set of keywords can be included in the web page in the form of Meta tags. LinkHelpers SEO Phoenix will enable the users to decipher the Meta tags easily. The keywords used should be relevant to the content used.
Structure of URL: It is always better to include search engine friendly URLs for every page. It is highly recommended to increase the rank of the website. Targeted keywords and shorter URLs perform well in the search engine. Location of the URL will also create a major impact for the website. The publishers should make sure to include only relevant keywords related to the content. This will help the search engine to work out on what the content is all about and it is vital. Excessive usage of keywords must be avoided to avoid the ban on the website from the search engine. The ban of the website can be avoided by maintaining the keyword density at 2.5% roughly.
Body Tags: It’s always recommended to break the content of the articles into smaller paragraphs which will enable the people to read it easily. The paragraphs can be given headings. The main title of the page can be mentioned with H1 and the subtitles can be named accordingly based on the main heading. Headlines with rich keywords must be used instead of generic keywords. In order to avoid boring for the reader’s images can be used. The usage of images will try to attract the audience to the website.